Ananda is promoted by Mr. Radhe Syham Dixit , a veteran in the Indian Dairy Industry with more than 24 years experience in different capacities. He has a deep insight on corporate matters and is responsible for the creation and the success of Ananda Brand and under his foresight the Brand has grown from strength to strength. Mr R S dixit provides visionary leadership to the professionals manning the company to ward off intense competition cutting the industry and to maintain respectable position in its area of operation .
He believes that the greatest assets of this country are the farmers (incidentally Mr. Dixit himself belongs to a farmer family and grew up facing varsities in life) and he has dedicated his life to the task of harnessing the power of the milk farmers in a manner which promote their larger interests. Mr Dixit has immense understanding of how brands work, the importance of building brands, the focus on quality, value for money and customer centricity as a bedrock of all. He is constantly driven to work hard to provide range of superior products, consumed by every age group, and a favourite in every part of our diverse land. He firmly believes that “value for money” is not just about low prices – it means offering the best quality products at the most reasonable price.
1. Ananda Dairy Foods Pvt.Ltd. (Manufactuirng & Sales)
2. Ananda Agro Products Pvt.Ltd. (Retail Segment)
3. Dairy India Pvt.Ltd. (Manufacturing & Sales)
4. Libra Crafts Pvt.Ltd.(Real Estate business)
5. MDS Infra Projects Pvt. Ltd.(Real estate business)
6. Killa Financial Pvt.Ltd. (NBFC)
The company is growing consistently at the rate of 20% where in the industry growth rate is 10%. The group has plans to double its revenue by generating a turnover of INR 1000 Crore in next five years.
|Ananda - An Overview|
|Year of Establishment||1989|
|No. of Village societies||2500 plus|
|No. of Chilling Centres||25|
|No. of Farmers||1.2 lakh plus|
|Total Milk handling capacity per day||10 lkh litres per day|
|Milk Collection (Daily Average /day)||6 lkh litres per day|
|Sales Turnover -(2011-12)||Rs.500 Crores|
Ananda Toned Milk is the right way to stay fit and manage a balanced life without taking out milk from your diet.
Ananda toned dahi is the best toned dahi available in the market for the calorie conscious people.
Ananda Masala Chaach is uplifting especially during the hot summer days.