RAJENDRA NAGAR, KANPUR, UP
JHILMIL COLONY, NEW DELHI, DELHI
NAIKANA, BAGESWAR, UK
HALDWANI, NAINITAL, UK
RANIKHET, ALMORA, UK
Milk Procurement System is the key factor behind the success of Ananda Group. We at Ananda group are committed to provide fresh dairy product to its consumers.
High quality of milk is procured directly from the farmers at village level. To eliminate middleman, we have established a network of more than 160,000 farmers in villages, 3500 village level collection centre(VLCC), connected with 25 milk chilling centres (MCC) in Uttar Pradesh.
We procure milk both morning and evening shift. To maintain freshness and quality of milk we quickly bring this milk to nearest concerned MCC, get it chilled and stored at below 40C. Finally, milk is transferred to process plant for its processing and packing.
To enable milk procurement directly from the farmers, we select our village service provider (VSP) after the recommendation of group of farmers of respective villages. After giving proper training to VSP, we install automatic milk collection centre in village.
At VLCC every farmer’s milk is tested for its quality Fat/Snf. The milk rate per litre is calculated on the basis of quantity, Fat and Snf. Each farmer is allocated a unique code number. When milk purchase transaction is done, printed slip to each farmer mentioning all the detail of said transaction with amount of milk poured is given.
We operate more than 300 milk procurement routes (milk van). These routes have a regular route plan and it follows a pre-decided time table to pick up milk can from village in both morning and evening shift. The details of all milk procured and its transaction record for each farmer is recorded and uploaded in software at the MCC for preparing milk payment to the farmers.
Automatic Milk Collection Unit (AMCU) plays a vital role in procuring fresh and clean milk with transparency with our farmer at village level. AMCU enables getting quick result of Fat/Snf/quality and also computer transaction slip showing all detail of milk poured by the farmer at our collection centre.
AMCU consists of Eco Analyser, Data Processing Unit, Electronic Weighing Scale and Printer with power back up. Eco Analyser gives result of Fat & Snf % contains in the milk within 30 second, Data Processing Unit calculate the amount of milk poured by farmer by capturing Fat/ Snf from Eco Analyser and weight from Electronic weighing machine and give command to printer for printed transaction slip.
The purpose of this AMCU is to achieve timely, accurate and transparent milk collection with best use of information technology. It has resulted into reduction of waiting time, decrease in wastage of milk, elimination of unfair practice. It provides a simple, automatic, fast and accurate solution for all the record keeping, billing and reporting activities related to milk collection at the primary level.
A milk chilling centre (MCC) covers normally up to 150 village level collection centre (VLCC) in the territory up to 30 kms. To maintain freshness and natural quality of milk, we get milk chilled at below 40c within 2 to 3 hrs of milking. After picking milk cans from allotted VLCC, milk vehicle arrives at allocated MCC according to its time slab. At MCC, milk is tested for all the parameters. Once all the tests are complete and milk suitability is confirmed to meet our international quality norms, it is chilled; and is then sent to main processing plant for processing and packing.
We at Ananda Group are involved at grassroots with farmers. We provide inputs to farmers and engage with them to support and make their life better though welfare and development programs: